At Bizgrow Digital, we're on a mission to help businesses grow and succeed in the digital world. We are a dynamic team of digital marketing experts dedicated to delivering exceptional results for our clients in Australia.
We’re looking for a sharp, data-driven Performance Marketing Lead to focus on app growth and lead generation. If you're a pro at driving high-quality installs, scaling user acquisition through paid channels, and constantly optimising for ROAS, we want to hear from you!
Key Responsibilities:
- Develop and execute performance marketing strategies across Meta, Google Ads, Apple Search Ads, and emerging platforms.
- Drive campaigns focused on app installs, active user acquisition, and lead generation, while supporting other business goals.
- Monitor and analyse performance metrics and make strategic decisions to ensure continuous improvement.
- Research and analyse market trends, customer behaviour and competitor activity to identify opportunities and refine strategies.
- Run A/B tests on creatives, audience segments, and landing pages to optimise conversion rates.
- Produce clear, actionable reports detailing performance, insights, and recommendations.
- Collaborate closely with the account handling, SEO, Social Media and creative teams to ensure integration.
Requirements:
- Minimum of 4 years of experience in performance marketing.
- Proficient in Meta Ads Manager, Google Ads, Google Analytics, Firebase and other tools.
- Comfort working with product metrics like CPI, CAC, LTV, retention, and cohort analysis.
- Understanding of ad policies and advertising standards.
- In-depth understanding of audience segmentation and targeting techniques.
- Strong analytical skills and ability to interpret data, draw insights, and make data-driven decisions to optimise campaign performance.
- Strong written and verbal communication skills.
- A passion for digital marketing and a desire to stay ahead of the curve.
What We Offer:
- Competitive salary.
- The opportunity to work from home (full-time hours required).
- The chance to work on global, high-impact projects with sizeable budgets.
Generating Apply Link...
.png)
