Digital Marketing Executive

Position - Digital Marketing Executive

Job Summary:

As a Digital Marketing Executive, you will be responsible for planning, implementing, and managing our digital marketing campaigns across various online platforms. You will work closely with the marketing team to create and execute strategies that increase brand visibility, generate leads, and drive customer engagement. Your expertise in digital marketing tools and techniques will help us enhance our online presence and achieve our marketing objectives.

Key Responsibilities:

• Develop and execute comprehensive digital marketing strategies to increase brand awareness, drive website traffic, and generate leads.
• Manage all aspects of digital campaigns, including content creation, social media marketing, email marketing, search engine optimisation (SEO), pay-per-click (PPC) advertising, and display advertising.
• Monitor and analyse campaign performance using various analytics tools, making data-driven decisions to optimise marketing efforts and improve ROI.
• Identify and evaluate emerging trends and technologies in the digital marketing landscape, recommending innovative strategies to improve campaign effectiveness and stay ahead of competitors.
• Collaborate with the marketing team to create engaging and persuasive content for website, blogs, social media, and other digital channels.
• Maintain and update company websites and landing pages to ensure optimal user experience and search engine visibility.
• Implement SEO best practices to improve organic search rankings and drive relevant traffic to the website.
• Monitor and manage social media accounts, including content planning, posting, engagement, and community management.
• Conduct market research to identify target audience preferences and trends, using insights to develop targeted marketing campaigns.
• Stay updated on industry news, digital marketing trends, and best practices, sharing knowledge and insights with the team.

Qualifications and Skills:

• Bachelor’s degree in marketing, Business, or a related field.
• Proven work experience as a Digital Marketing Executive or in a similar role.
• In-depth knowledge of digital marketing channels, tools, and best practices.
• Strong understanding of SEO, PPC, social media marketing, email marketing, and content marketing.
• Proficiency in using digital marketing tools and platforms, such as Google Analytics, Google Ads, social media management tools, and marketing automation software.
• Experience in website management and content management systems (CMS).
• Analytical mindset with the ability to interpret data and generate actionable insights.
• Excellent written and verbal communication skills.
• Creative thinking and problem-solving abilities.
• Strong organisational and project management skills, with the ability to manage multiple campaigns simultaneously.

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