Senior WordPress & Full-Stack Automation Engineer

About the Role

We are looking for a highly skilled Senior WordPress & Full-Stack Automation Engineer with strong technical depth, systems thinking, and a professional mindset. This role requires hands-on expertise across WordPress, WooCommerce, integrations, automation workflows, and performance optimization.

This is a delivery-critical role where precision, reliability, and real-world experience matter.

Must-Have Qualifications

These are non-negotiable. Candidates must demonstrate real-world experience in the following:

Advanced WordPress Development

• Custom theme and plugin development
• Deep understanding of WordPress hooks, filters, and architecture
• Custom post types, taxonomies, and meta fields
• Clean, maintainable, standards-compliant code

WooCommerce Expertise

• Custom checkout and product logic
• Payment, shipping, tax, and order workflow customization
• Performance and scalability optimization

Full-Stack Development Skills

• Strong PHP (OOP, secure coding practices)
• JavaScript (vanilla + jQuery, AJAX, REST interactions)
• HTML5 & CSS3 with clean, modular, responsive code

API & Integration Experience

• Consuming and building REST APIs
• Webhook implementation (send/receive, validation, error handling)
• CRM integrations (e.g., HubSpot, GoHighLevel, Brevo, Salesforce)

Automation & Omnichannel Systems

• Form → CRM → email/SMS → scheduling workflows
• Integration with chatbots (Messenger, WhatsApp, web chat)
• Lead segmentation and conditional logic

UX / UI Awareness

• Understanding of UX best practices and conversion-focused layouts
• Ability to collaborate with designers and flag UX issues
• Mobile-first and accessibility-aware development

Performance, Security & Reliability

• Core Web Vitals optimization
• Caching and asset optimization
• Plugin discipline and site hardening
• Experience with staging and deployment workflows

Professional & Strategic Mindset

• Follows directions precisely
• Communicates clearly and reliably
• Proactively contributes ideas and better approaches
• Thinks in systems, outcomes, and scalability—not just tasks
• Comfortable working 20–40 hours per week

Nice-to-Have Qualifications

These are accelerators, not requirements—but strong pluses.

AI Integrations & Intelligent Automation

• Experience integrating AI APIs or tools (e.g., AI chatbots, content workflows)
• AI-assisted automation tied to forms, CRMs, or customer support
• Understanding of where AI adds real business value

Advanced Automation Platforms

• Zapier, Make, n8n, or custom automation pipelines
• Event-driven workflows and fallback logic

UI / Visual Design Skills

• Ability to make light design improvements
• Familiarity with design systems, spacing, typography, and hierarchy

DevOps / Infrastructure Exposure

• Hosting optimization
• CDN and firewall experience
• Backup and monitoring strategies

Agency or Product-Based Experience

• Experience working across multiple client or product environments
• Ability to balance quality, speed, and scalability

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