Abans PLC has held the dominant position in Sri Lanka's Consumer Durables market for over five decades, fostering a sense of recognition among the populace through its range of innovative, environmentally friendly, and technologically advanced yet user-friendly products and brands. Abans proudly represents renowned global brands across various categories such as Consumer Electronics, Home Appliances, Kitchen Appliances, Smart Devices, Laptops 6: Laptop Accessories, Furniture, Solar, and more. The company's longstanding partnership with LG Electronics Inc., Korea, a global leader in innovation and technology for over 35 years, has resulted in Abans being recognized as the top-performing Distributor in South East Asia.
Acknowledged by esteemed global brands including LG, Apple, HP, Lenovo, Acer, Motorola, Oppo, Vivo, Realme, Toto, Elba, Haier, Harman Kardon, .JBL, Marshall, and others, Abans has been appointed as their official partner in Sri Lanka. Abans has consistently led the market in Air Conditioning, Consumer Electronics, Laptops, and Apple Products for the past twenty years. With a robust distribution network boasting over 1000 touch points nationwide, the company has embraced modern retail practices by securing retail spaces in luxury malls, establishing exclusively branded stores for an unparalleled customer experience, and launching an E-commerce platform that attracts over 600,000 site visits per year.
The Role:
- Develop and execute marketing strategies to drive online traffic, conversions, and revenue.
- Plan, implement, and optimize paid digital marketing campaigns across various channels such as social media, Google, YouTube, and more.
- Create compelling and relevant content for digital platforms, including the website, blog, and social media channels.
- Monitor campaign performance, analyse data, and make data-driven decisions to improve ROI.
- Track and analyse key performance indicators (KPIs) to measure the effectiveness of digital marketing efforts.
- Prepare regular reports and presentations to communicate campaign performance and strategic recommendations to stakeholders.
The Person:
- Bachelor’s degree or professional qualification in Marketing or a related field.
- 2–3 years of proven experience in digital marketing, preferably in an e-commerce environment or the fashion industry.
- Proven experience in executing paid advertising campaigns, with proficiency in tools and platforms such as Google Analytics, Google Ads, Facebook Business Manager, TikTok Business Centre, email marketing tools, and content management systems (CMS).
- Strong creative thinking and problem-solving skills, with the ability to innovate and adapt to changing trends and technologies.
- Ability to work independently and collaboratively in a fast-paced environment, managing multiple projects and deadlines effectively.
- A strong passion for marketing, brand building, and digital marketing strategies.
- Excellent interpersonal, presentation, and communication skills.
Note : We kindly request that only genuinely interested candidates apply for this position. If you are truly passionate about the role and confident in your fit, we would love to hear from you.
.png)
