Social Media Manager

Job Description

We're looking for a Social Media Manager to join Procore's Marketing team. In this role, you'll be a key player in our top-of-funnel awareness and corporate engagement across our most critical channels: LinkedIn, Instagram, Facebook, X, and YouTube.

As a Social Media Manager, you'll partner with the Marketing team and key stakeholders to manage hands-on social media execution, data-driven analysis, and content creation. Use your skills in social media management, social-first video production, and data analytics to enhance brand visibility, drive industry conversations within the construction and AEC (Architecture, Engineering, and Construction) community, and translate social performance into measurable business impact. This is an exciting, high-impact role blending hands-on execution with strategic analysis and a chance to build new efficiencies using AI.

This position reports into the Senior Manager, Global Brand Social and can be based remotely from a US location or in our Carpinteria, CA, Tampa, FL or Austin, TX offices. We’re looking for candidates to join our team immediately!

What you'll do:

• Execute the daily scheduling, publishing, and comment strategy for all organic content on LinkedIn, Instagram, Facebook, X, and YouTube using Sprout Social.
• Maintain the @ProcoreTech social media content calendar, coordinating with broader marketing campaigns, product launches, and company announcements.
• Monitor industry conversations and social trends within the construction and AEC community to inform content strategy and engagement.
• Craft compelling, audience-insider social media copy for all posts, aligning with Procore's brand voice and B2B messaging.
• Produce social-first video content, including ideation, self-filming, conducting on-camera stakeholder interviews, and editing.
• Create supporting visual content such as carousels, video cover images, and other necessary assets using tools like Canva.
• Analyze social media KPIs, producing comprehensive weekly performance reports that translate raw data into clear, actionable insights and strategic recommendations.
• Utilize generative AI to create new efficiencies and optimize social media processes and workflows.
  
  

What we're looking for:

• 5+ years of experience managing social media strategy and execution for a business, preferably in an architecture, engineering, construction (AEC), B2B, or SaaS environment.
• A "chronically online" aptitude for what’s trending, with a constant pulse on digital trends, platform changes, and competitor activity.
• Demonstrated working knowledge and curiosity for utilizing generative AI models (e.g., Gemini) for marketing applications and workflow optimization.
• Demonstrated expertise in social-first content creation, including iPhone filming, editing (CapCut/Premiere Pro), and graphic design (Canva/Photoshop).
• Proven analytical skillset with a track record of using data to drive decisions; strong proficiency in social media management platforms like Sprout Social.
• Exceptional written and verbal communication skills, including public-facing confidence for occasional on-camera roles and clear stakeholder management.
• Proficiency with Google Suite (Docs, Sheets, Slides) and Slack for internal collaboration.
• Prior experience working within or extensively marketing to the Architecture, Engineering, and Construction (AEC) industry preferred
  
  

Additional Information

Base Pay Range $76,544 - $105,248. Eligible for Bonus Incentive Compensation. Eligible for Equity Compensation. Procore is committed to offering competitive, fair, and commensurate compensation, and has provided an estimated pay range for this role. Actual compensation will be based on a candidate’s job-related skills, experience, education or training, and location.

Perks & Benefits

At Procore, we invest in our employees and provide a full range of benefits and perks to help you grow and thrive. From generous paid time off and healthcare coverage to career enrichment and development programs, learn more details about what we offer and how we empower you to be your best.

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