Senior Digital Marketing Specialist

We're looking for a hands-on marketer who can skillfully translate analytics into impactful marketing campaigns.

You’ll be at the center of multi-channel marketing—connecting CRMs, email workflows, ad platforms, and landing pages into funnels that convert and scale. This is a role for someone who loves making ideas actionable, optimizing fast, and ensuring no opportunity slips through the cracks.

Your role:

• Set up, optimize, and maintain CRM systems (HubSpot, Klaviyo, Zoho, Salesforce).
• Build and manage email workflows (welcome flows, nurture flows, contact health monitoring) and execute email campaigns with strong deliverability and reporting.
• Plan, set up, and optimize ads across Google Ads, Bing Ads, LinkedIn, Meta, Yelp, and others—refreshing creatives, targeting, and budgets; running A/B tests to improve performance.
• Track and analyze multi-channel campaign performance, providing clear reporting on ROI, traffic sources, and conversions; recommend and implement optimizations promptly.
• Manage and optimize landing pages, tracking codes, and forms, ensuring a seamless funnel across ads, emails, retargeting, and CRM workflows.
• Support execution of 10+ concurrent campaigns, making quick, precise changes to capture opportunities and minimize lost spend.
• Collaborate with developers for technical integrations, while owning end-to-end marketing operations.

Required experience:

• 5–7 years of hands-on experience in digital marketing execution.
• Strong track record working with CRMs (HubSpot, Klaviyo, Zoho, Salesforce, ActiveCampaign).
• Strong hands-on experience with CRM platforms (HubSpot, Klaviyo, Zoho, Salesforce, ActiveCampaign, etc.).
• Practical knowledge of email marketing automation and reporting.
• Working knowledge of Google Ads, Bing Ads, LinkedIn Ads, Meta Ads, and other ad platforms (not necessarily expert-level in all, but willing to learn).
• Comfortable analyzing campaign data and making quick optimizations.
• Familiarity with landing page creation, A/B testing, and website funnel optimization.
• Agile, detail-oriented, and able to manage multiple campaigns at once.
• Willingness to learn new platforms and expand across the full digital marketing stack.

Added advantages:

• Experience with AI tools for campaign monitoring or optimization.
• Familiarity with data appending, segmentation, and retargeting strategies.
• Exposure to both B2B and B2C marketing funnels.

Villvay is an equal opportunity employer. Benefits and perks for our full-time employees may include:

• Dollar-pegged salaries
• Paid parental leave
• Paid menstrual leave
• Opportunities to network and connect with a global team
• Hybrid work model
• Flat structure
• Amicable work environment and great peers
• Exposure to international clients and business processes
• Attractive remunerations based on your experience and skills
• Real career growth opportunity for the right person
• OPD and Insurance

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