Digital Marketing Manager (Paid)

Job Description:

You will be responsible for implementing effective paid digital advertising campaigns to attract qualified prospects with cost effective strategies across Facebook, Google and other paid advertising platforms. Day to day, you will drive campaign strategy development, planning, campaign building, A/B testing, data analysis, and stakeholder communication management. You will be responsible for Crimson’s paid digital marketing activity across Asia, working with Crimson’s country managers, local area marketing teams and the global digital marketing team.

Leadership and Initiative

• Participate as an active member of the global digital marketing team, contributing ideas to improve structure and processes
• Actively engage Crimson’s country managers and local area marketing managers, helping them build their local digital strategies and plans
  
  

Digital Campaign Execution

• Consistently launch paid advertising campaigns across all markets managed (you will be owning digital marketing across Asia), following global processes, guidelines, and budgets
• Select and design A/B tests in order to consistently improve knowledge and results
• Consistently track leads, lead progress, and sales/revenue generated from your activities
• Explore local digital marketing resources, market by market, in order to optimize spend and maximize revenue in each market
  
  

Analysis and Reporting

• Analyse and report on campaigns, A/B tests, leads, and revenue and ROAS
• Contribute to developing Crimson’s global digital marketing best practices and knowledge base
• Support in compiling and reviewing global analytics and revenue reporting
  
  

Requirements

• 3+ years of experience developing and executing social media strategies and paid advertising campaigns across Facebook and Google
• Experience working with other paid advertising platforms such as or similar to WeChat, YouTube, LinkedIn, Snapchat, and TikTok
• Excellent verbal and written communication skills
• Experience managing multiple projects in a fast-paced environment with other team members and stakeholders.
• Ability to productively and efficiently collaborate with a globally dispersed team
• Outstanding analytical and problem-solving skills
• Exceptional learning agility
• Experience with Google Analytics, Marketo, Salesforce, or close equivalents for each is preferred
• Basic understanding of the UK and US admissions process

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