Digital Marketing Executive

Key Responsibilities

Strategic Planning & Execution:

• Design and implement comprehensive digital marketing strategies that align with business objectives.

• Lead multi-channel campaigns encompassing SEO, SEM, PPC, email, and social media marketing.

Content & Communications:

• Develop and oversee high-quality web content and marketing communications to boost brand engagement and improve search visibility.

• Ensure consistent messaging across all digital platforms.

Analytics & Optimization:

• Utilize advanced web analytics tools (e.g., Google Analytics, SEMrush) to track performance, analyze trends, and optimize campaigns.

• Translate data insights into actionable strategies that drive measurable results.

Team Leadership & Collaboration:

• Work collaboratively with internal teams and external partners to innovate and execute digital initiatives.

• Mentor and guide junior team members while driving a culture of continuous improvement.

Budget & ROI Management:

• Oversee digital marketing budgets, ensuring efficient allocation of resources to maximize ROI.

• Regularly report on campaign performance and adjust strategies as needed.

Qualifications

Experience & Expertise:

• Minimum of 1year experience in digital marketing with a proven track record of managing and executing successful, large-scale campaigns.

• Demonstrated expertise in strategic planning, content creation, and multi-channel marketing.

Advanced Digital Skills:

• Deep knowledge of SEO, SEM, PPC, email marketing, and social media strategies.

• Proficiency in web analytics and data interpretation using tools such as Google Analytics and SEMrush.

Communication & Leadership:

• Excellent written and verbal communication skills, with the ability to articulate complex ideas to diverse audiences.

• Strong leadership qualities and a collaborative approach to team management.

Analytical & Problem-Solving:

• Exceptional analytical skills with the ability to translate data into strategic insights.

• Proven experience in optimizing digital marketing strategies based on performance metrics.

Educational Background:

• Bachelor’s degree in Marketing, Communication, or a related field (Master’s degree preferred).

Additional Assets:

• Experience in managing digital marketing budgets and driving measurable ROI.

• Up-to-date with the latest digital trends, technologies, and best practices.

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