Social Media Marketing Executive

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Position -  Social Media Marketing Executive

Responsibilities:

  • Assist in the formulation of best strategies to build lasting digital engagement with target audiences and by liaising with internal pillars/ SBUs and clients.
  • Plan and monitor ongoing company presence on social media platforms and implement campaigns to generate leads
  • Launch optimised online adverts through different campaigns (through Meta Ads/LinkedIn Ads, DV360)
  • Actively be on the pulse on Social Media SEO efforts (keywords/image / ALT optimization)
  • Management and maintenance of social media platforms, tracking and analyzing the traffic flow, engagement and provide updates
  • Provide creative ideas for content marketing
  • Measure performance for digital marketing efforts using analytics tools
  • Develop communication and optimization briefs for agencies, designers, vendors, clients and partners
  • Monitor competitor activity in digital space and provide detailed reports
  • Acquire insight in online marketing trends and keep strategies up to date
  • Assist offline communication events and activities
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