Position - Social Media Marketing Executive
Responsibilities:
- Assist in the formulation of best strategies to build lasting digital engagement with target audiences and by liaising with internal pillars/ SBUs and clients.
- Plan and monitor ongoing company presence on social media platforms and implement campaigns to generate leads
- Launch optimised online adverts through different campaigns (through Meta Ads/LinkedIn Ads, DV360)
- Actively be on the pulse on Social Media SEO efforts (keywords/image / ALT optimization)
- Management and maintenance of social media platforms, tracking and analyzing the traffic flow, engagement and provide updates
- Provide creative ideas for content marketing
- Measure performance for digital marketing efforts using analytics tools
- Develop communication and optimization briefs for agencies, designers, vendors, clients and partners
- Monitor competitor activity in digital space and provide detailed reports
- Acquire insight in online marketing trends and keep strategies up to date
- Assist offline communication events and activities
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