Overview
The role of the Senior Marketing Executive is to work with the Directors to plan and implement marketing activities for all 3 of our brands at Infinite. Must deliver on the marketing strategy, aligned to overall strategic company goals. The role is extremely varied, spanning a wide range of activities.
Key Responsibilities
- Formulation and implementation of the marketing plan & content calendar for all media channels.
- Effectively project manage assigned marketing campaigns in their entirety – from planning through to tracking and reporting on return on investment.
- Carry out research on market trends, market opportunity, and competitor and target customer analysis to inform future value propositions.
- Liaise and build relationships with internal and external stakeholders, e.g. brand heads, colleagues, customers, and partners; ensuring ongoing and continuous communication.
- Coordination and implementation of the content strategy for Facebook, Instagram, Tiktok & LinkedIn.
- Assist in the formulation and implementation of digital marketing activities in line with the overall digital marketing strategy.
- Manage the production of marketing communications and promotional materials in line with brand guidelines including writing, editing, and proofreading copy, briefing and directing designers, copywriters, and printers.
- Develop suitable campaign briefing documents for partners such as designers and copywriters.
- Act as a point of escalation for queries from the marketing team and other colleagues. Escalate critical items to directors.
- Promote adherence to brand guidelines; police, format, and print branded documents prepared by non-marketing colleagues.
- Contribute to PR management, where required and as directed by the Director of Marketing.
- Champion the audience creation & building process for each ad campaign.
- Attend educational seminars and exhibitions as required to improve skills & knowledge.
- Contribute to the strategic process/thinking, suggesting new service offerings improvements, etc.
- Keep abreast of new and emerging marketing techniques and new channels.
- Maintain strong knowledge of all Infinite products and services.
- Participate in ad hoc projects as required.
Desired Skills
- An excellent communicator with strong personal organization and project management abilities.
- Excellent knowledge of MS Office, marketing computer software and online applications; Meta Business Suite, CRM tools, Online analytics, Google Ad Words etc.
- Strong affiliation with upcoming trends and good understanding of marketing principles.
- Resourceful: if you don’t know the answer, you’ll find it or better yet, craft it yourself and share.
- Comfortable originating and developing marketing strategy and creative concepts.
- Excellent attention to detail.
- Committed to your own professional development and demonstrating a growth mindset.
- Can context switch with ease and don’t shy away from the day-to-day “on the ground” work, or the more strategic work.
Experience Required
- Minimum 2 years previous relevant marketing experience required from a fast-paced, dynamic, innovative environment. Prior experience in a marketing agency is an added advantage.
- Previous experience with AI tools for marketing will be an added advantage
- Must be fully proficient in MS Word, Excel, PowerPoint, and Email applications.
- Project management ability is essential.
- Previous exposure to/experience in Ecommerce, Fashion, or the Healthcare industry is a distinct advantage.
- Some budgetary management experience is desirable.
- Relevant third-level qualification required e.g. Marketing Degree/Diploma/Certificate or Business
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