We are seeking a highly motivated and experienced Senior Digital Marketing Executive to join our dynamic team. The ideal candidate will develop, implement, and manage digital marketing strategies that drive brand awareness, engagement, and lead generation. If you have a passion for digital marketing and a track record of successful campaign execution, we want to hear from you.
Key Responsibilities:
- Develop and execute comprehensive digital marketing strategies across multiple channels, including SEO, SEM, social media, email marketing, and content marketing.
- Plan and oversee all digital marketing campaigns, ensuring they align with business objectives and brand guidelines.
- Manage and optimize paid advertising campaigns on platforms such as Google Ads, Facebook Ads, and LinkedIn Ads to maximize ROI.
- Conduct in-depth market research and competitor analysis to identify opportunities and trends.
- Monitor and analyze campaign performance metrics, providing actionable insights and recommendations for improvement.
- Collaborate with internal teams to ensure cohesive messaging and branding.
- Manage website content updates and work with the development team to enhance user experience and SEO performance.
- Lead and mentor junior marketing team members, providing guidance and support to achieve business goals.
- Prepare and present reports on key performance indicators (KPIs) and campaign results to stakeholders.
Requirements:
- Bachelor's degree in Marketing, Digital Marketing, Communications, or a related field.
- Minimum of 2-5 years of experience in digital marketing with a strong focus on strategy development and execution.
- Proficiency in digital marketing tools such as Google Analytics, Google Ads, Facebook Business Manager, SEMrush, and HubSpot.
- Strong analytical skills and the ability to interpret data to make informed decisions.
- Excellent communication and project management skills.
- Creative mindset with the ability to think strategically and tactically.
- Up-to-date knowledge of current digital marketing trends and technologies.
- Experience in B2B and B2C marketing environments is a plus.
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