Rofi.lk is a rapidly growing peer-to-peer car rental platform startup that connects travelers with vehicle owners across Sri Lanka. We provide personalized travel experiences for locals and tourists alike by offering a wide range of vehicles to suit every journey. As we expand, we are seeking a talented Marketing Specialist to help us strengthen our brand presence and lead our marketing initiatives.
Job Overview:
We are looking for a Marketing Specialist with a strong focus on organic digital marketing strategies, search engine optimisation, and creative content direction. The ideal candidate will have the ability to produce compelling content, drive brand awareness, and help us grow Rofi.lk’s following. Skills in videography and video editing are a big plus.
Key Responsibilities:
- organic digital marketing strategiescontent creation
- Create and manage content across social media, website, and other digital channels. SEO strategies
- Utilise SEO tools (e.g., Google Analytics, SEMrush, Ahrefs) to monitor performance and optimize campaigns.
- Collaborate with cross-functional teams (sales, operations) to create content and campaigns that support business goals. (Skills in videography and video editing are a plus).
- Monitor, analyse, and report on campaign performance metrics to ensure continuous improvement.
- Stay up-to-date with the latest digital marketing trends and tools to ensure Rofi.lk remains at the cutting edge of organic growth.
Skills and Experiences You’ll Develop:
- SEOdigital marketing toolscontent creationvideography and video editing skills
- Strong collaboration and cross-functional teamwork abilities.
Who Should Apply:
- organic digital marketingdeveloping creative digital contentSEO toolsvideography and video editing
- Self-motivated individuals with a strong attention to detail and the ability to multitask in a fast-paced environment.
Working Environment:
- Join a rapidly expanding, dynamic team at the forefront of revolutionising Sri Lanka’s travel and transportation industry.
- Be part of an innovative and collaborative workplace that values creativity and professional growth.
- A culture of teamwork, innovation, and continuous learning.
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